NhaQuanly.net

Here is an overview of the brand identity creation process:

1) Research and Analysis
Create a core team, define members, and
communicate project kick-off, purpose, and team to rest of company
Schedule Meetings
Clarify the vision, strategies, and goals of the leadership
Research stakeholders’ needs and perceptions
Conduct an internal, competitive, technology and legal audit
Interview key management
Evaluate existing brands and brand architecture

2) Brand Strategy

Summarize learning of step 1
Clarify brand strategy
Develop a positioning platform
Co-create brand attributes
Present brand brief document
Create a naming strategy
(even if name not changing, evaluate sub-brands)

3) Design Concept
Visualize the future
Design brand identity (not the only step in the process)
Finalize brand architecture
Examine applicability
Present visual strategy

4) Brand Expressions

Finalize identity solution
Initiate trademark protection
Prioritize and design applications
Design identity program
Apply brand architecture
Asset management strategy
Build synergy around new brand
Develop launch strategy and plan
Launch internally first
Launch brand externally
Develop standards and guidelines
Nurture brand champions
Support the legacy
Monitor brand quality and performance

How long will it take???

Do you know?